Defining the Nordic story of smart, sustainable and liveable cities
The content of the Nordic Built Cities export module is gradually taking form.
As the first module of the Nordic Built Cities programme, the Nordic Built Cities Challenge, came to its end at the Nordic Finale, the focus is now shifting to the second module: the export promotion.
The aim of the export module is to showcase and export Nordic innovative solutions for smart, liveable and sustainable cities, while through enhancing Nordic cooperation providing added value to already existing export efforts of Nordic companies and organizations. Following thorough foundational work, the preparations for the export promotion are now underway and three focus areas have been set out: Branding and Storytelling, Public Diplomacy, and Nordic Systems Solutions.
The first step is the joint Nordic Branding and Storytelling, which aims to define and tell the story of sustainable, smart and liveable Nordic cities and the solutions that make them work. It will also function as a platform for a variety of joint Nordic export promotion activities for solutions in this field. As support for the branding efforts, Nordregio, a leading Nordic research institute within regional development and urban planning, will provide it with content through producing a research-based white paper that defines our joint Nordic story.
Input from Nordic stakeholders
In connection with the Nordic Finale on 3 November in Copenhagen, Nordic Innovation organized a workshop around the theme in order to gather input from Nordic stakeholders on identifying and defining the core story of our Nordic cities. The participants were asked to point out and discuss the most prominent and unique characteristics of the Nordic cities, sectors that would be most interesting in an export setting, as well as concrete cases that would best represent the Nordic story. The participants were also briefed on the export promotion process by Nordic Innovation and Nordregio. Moreover, inspiration for the workshop was given by Mark Robert Mansfield on how Nordic examples have been used as reference points in the United States.
The input from this workshop will be used by Nordregio in the development of the white paper, which will be published in March 2017. The white paper will then be turned into communication material, and used in the development of a strategy and implementation plan for export promotion.